Personal Care Devices Expand into Precision Treatment Segments
Personal care devices are no longer limited to basic electric toothbrushes and facial cleansers.
25+ Years Experience in Healthcare Industry
Starting from a small assembly workshop in 1999, Xingbu has developed into an integrated enterprise combining product design, engineering, manufacturing and international sales.
Our R&D team consists of 12 professionals, including 6 experienced engineers. We complete 15–20 new product developments every year, covering concept design, prototype validation, engineering optimization and mass production.
With 30,000㎡ manufacturing space, 6 production lines, 30 injection molding machines and professional testing equipment, Xingbu manages the complete production process from components to finished products.
From product concept to mass production, Xingbu supports global customers with:
Everything you need to know about Xingbu Tech
Xingbu Tech is a professional manufacturer specializing in massage devices, fitness equipment and healthcare products. Since 1999, we have developed from a small assembly operation into an integrated enterprise combining R&D, manufacturing and global sales.
With a 30,000㎡ factory, professional engineering team and complete production system, we provide direct manufacturing solutions for global brands, retailers and distributors.
Yes. Xingbu provides comprehensive OEM and ODM solutions, supporting customers from product concept development to mass production.
Our R&D team includes 12 professionals and 6 experienced engineers. We provide support in product design, prototype development, function customization, engineering optimization, testing and packaging solutions.
Xingbu specializes in massage, fitness and healthcare products, including foot and leg massagers, neck and shoulder massagers, head and eye massagers, vibration plates, elliptical machines, muscle shapers and other wellness devices.
We continuously develop new products according to market trends and customer requirements.
Xingbu operates a 30,000㎡ manufacturing facility with approximately 200 employees and engineering staff.
Our factory is equipped with 6 assembly lines, 30 injection molding machines, 20 assembly and packaging machines and 12 testing devices. Our annual production capacity exceeds 800,000 units, allowing us to support both regular orders and large-scale projects.
Xingbu follows strict quality management systems certified to ISO9001, ISO13485, ISO14001 and BSCI standards.
Depending on product models and target markets, our products can comply with international certifications and requirements including CE, FCC, ETL, CB, GS, RoHS, PSE, SAA and KC.
Xingbu implements a complete quality control process covering incoming materials, production inspection and final product testing.
All raw materials and components are inspected before production. During manufacturing, QC staff monitor production processes, and every finished batch undergoes final inspection before shipment to ensure product reliability and consistency.
Product Category


Fitness equipment is not only about adding more functions to a machine. For buyers, the more important question is whether the equipment fits the user's workout habits, available space and expected frequency of use.
Xingbu supplies fitness and body shaping equipment for home fitness, light exercise, body conditioning and everyday activity. The product range includes vibration plates, elliptical machines, muscle shapers and other compact fitness devices designed for different levels of exercise.
For online sellers and retailers, this range provides options for different product positioning—from compact equipment for apartments and first-time users to larger machines intended for users who want more structured home workouts.
A vibration plate and an elliptical machine may both be classified as fitness equipment, but they solve very different problems.
A vibration plate is useful when the buyer wants a compact device that can be used with relatively little setup. It can be positioned in a home living area and used for short exercise sessions. This makes product dimensions, platform stability, vibration settings and operating noise more relevant than having a long list of preset programs.
An elliptical machine requires more floor space but provides a more conventional exercise format involving coordinated upper- and lower-body movement. For this type of product, buyers should pay closer attention to stride design, frame stability, resistance adjustment, user weight capacity and storage requirements.
A muscle shaper or electrical muscle stimulation product serves a different use case again. Buyers are more concerned with the target body area, electrode or contact design, intensity adjustment, control method and intended usage instructions.
For apartment users, equipment that can be stored easily is often more practical than a larger machine with more functions. Compact vibration plates and smaller fitness devices can be positioned under a desk, beside a sofa or in a storage area after use.
Users who exercise several times a week may need equipment with more stable mechanical construction and adjustable training settings. For these users, resistance levels, workout intensity and frame stability can have a greater effect on the purchasing decision than appearance alone.
For online sellers, product specifications need to be easy for consumers to understand before purchase. Weight, dimensions, power requirements, exercise modes and included accessories should therefore be clearly listed on the product page.
For retailers, packaging dimensions and shipping weight are also important because they directly affect warehouse storage and transportation costs.
A common mistake when selecting fitness equipment is to compare products only by the number of functions.
For example, a vibration plate with many vibration programs is not automatically a better choice for a small apartment. If the user mainly exercises for 10–15 minutes at a time, a stable platform, simple controls and low operating noise may be more valuable.
Likewise, a larger elliptical machine is not necessarily suitable for every home. If the customer's available floor space is limited, the footprint and storage method may become the deciding factors.
This is why Xingbu evaluates products according to the intended market, user group and sales channel rather than simply adding more functions.
Xingbu's fitness products are supported by an in-house R&D team of 12 professionals, including 6 experienced engineers. The company develops approximately 15–20 new models each year.
For new fitness equipment projects, the development process covers:
Demand Analysis → Concept Design → Prototype Development → Detail Design → Structure Engineering → Sample Testing → Trial Production → Product Launch
This process allows product requirements to be reviewed before mass production, particularly for projects involving changes to structure, appearance, controls, functions or packaging.
Xingbu operates more than 30,000 m² of manufacturing space with approximately 200 production and engineering employees.
The factory has:
· 6 manufacturing and assembly lines
· 30 injection molding machines
· 20 assembly and packaging machines
· 12 testing apparatuses
· 20+ electrical auxiliary devices
· Annual production capacity exceeding 800,000 units
This production setup is particularly relevant to buyers who need repeat orders rather than one-time purchasing. Production capacity, assembly resources and testing equipment can support ongoing replenishment after a product has entered the market.
Fitness equipment can involve motors, electrical components, moving structures and user-contact surfaces, so quality control needs to cover more than the final appearance.
Xingbu controls quality at incoming material inspection, production and finished-product inspection stages. Non-conforming materials are rejected, four in-process QC staff monitor production, and finished products are inspected before storage.
The company's manufacturing systems are certified to:
· ISO 9001 — Quality Management System
· ISO 13485 — Medical Devices Quality Management System
· ISO 14001 — Environmental Management System
· BSCI — Social Compliance
Depending on the specific model and destination market, applicable product requirements may include:
CE, FCC, ETL, RoHS, CB, GS, PSE, SAA and KC.
The applicable certification should be confirmed according to the actual product model and destination country. A certification listed for the company or product range should not automatically be assumed to apply to every model.
Compact vibration plates and other space-saving equipment are generally easier to use in apartments or rooms with limited floor space. Before purchasing, check the product footprint, weight and storage requirements rather than comparing functions alone.
The important specifications depend on how the machine will be used. For home users, platform stability, vibration settings, operating noise, dimensions and control method are usually practical considerations.
Not necessarily. An elliptical machine generally requires more floor space than a compact fitness device. Buyers should check the available space, equipment dimensions, user weight capacity and storage requirements before selecting a model.
Xingbu has an internal R&D team and a structured product development process covering concept design, prototype development, engineering, testing and trial production. OEM/ODM feasibility and minimum order requirements should be confirmed according to the specific project.
Xingbu sells products to more than 60 countries. Its customer base includes online sellers and local retailers, with products distributed through channels such as Amazon, Shein, Wayfair, Alibaba, Ozon, Wildberries, Lazada and Coupang, as well as retail channels including Walmart, Aldi, Lidl and Costco.
Xingbu has more than 30,000 m² of manufacturing space, approximately 200 production and engineering employees and an annual production capacity exceeding 800,000 units.
Sample availability and lead time should be confirmed according to the selected model. For online sellers, testing the actual product before a large order can help evaluate user experience, packaging, controls and product dimensions.
If you already know the target market, product type, expected order quantity or required functions, send these details to Xingbu. We can evaluate an existing model first and then discuss customization if the standard configuration does not fit your market.

Xingbu Tech develops and manufactures personal care devices designed for everyday home use, personal wellness, relaxation, and body care. Our product range covers head and eye massagers, neck and shoulder massagers, foot and leg massagers, and other compact healthcare and personal wellness devices.
Instead of adding functions simply for appearance, product configuration is developed around how the device will actually be used. For example, a portable head massager needs a comfortable grip and simple controls for short daily sessions, while an eye massager requires a suitable contact structure and carefully controlled heating, vibration, or air-compression functions.
For retailers, e-commerce sellers, distributors, and private-label brands, Xingbu provides product selection, OEM/ODM development, production, quality inspection, and export support.
Personal care devices are not used in the same way. A product designed for a five-minute relaxation routine has different requirements from a device intended for repeated daily use.
For users who spend long periods reading, working at a computer, or using mobile devices, head and eye care devices are generally positioned around relaxation and daily comfort.
Important product considerations include:
Typical scenario: A consumer may use an eye or head massager at home after work. In this situation, complicated operation can reduce actual usage frequency, while comfortable fitting and simple controls have a greater practical impact.
Neck and shoulder massagers are commonly used at home, in offices, or during relaxation periods. Depending on the product design, they may combine kneading, vibration, heating, or other massage functions.
For this type of product, buyers should pay attention to:
Typical scenario: For an e-commerce product positioned for home relaxation, a compact structure and easy operation can be more important than adding multiple rarely used modes.
Foot and leg massagers are designed for users who want a more complete lower-body relaxation experience at home.
Depending on the model, configuration may include:
Typical scenario: A consumer may use a foot or leg massager while watching television or resting at home. For this application, stable placement, comfortable wrapping, intuitive controls, and easy cleaning can directly affect repeat usage.
Xingbu's current personal care and wellness product range includes:
| Product Type | Main Functions / Features | Typical Use |
|---|---|---|
| Head Massagers | Vibration, massage, heating depending on model | Home relaxation, daily personal care |
| Eye Massagers | Heating, air compression, vibration depending on model | Eye-area relaxation, home use |
| Neck & Shoulder Massagers | Kneading, vibration, heating depending on model | Home and office relaxation |
| Foot Massagers | Kneading, vibration, heating, air compression depending on model | Home foot care and relaxation |
| Leg Massagers | Massage, compression, heating depending on model | Lower-leg relaxation |
| Other Personal Wellness Devices | Function configuration varies by model | Home wellness and personal care |
For personal care devices, the most important specification is not always the number of functions. Buyers should first match the product with the target market and sales channel.
Product weight, dimensions, battery configuration, controls, packaging dimensions, and included accessories should be clearly confirmed before quotation.
These specifications directly affect shipping cost, product listing information, warehouse handling, and customer expectations.
Appearance, package presentation, operating simplicity, product stability, and demonstrated core functions become more important because customers often make purchasing decisions quickly at the shelf or through product images.
Before mass production, buyers should confirm:
Personal care devices combine mechanical structures, electronic components, heating or massage functions, and user-facing controls. Xingbu's product development process therefore covers more than appearance design.
The R&D team includes 12 professionals, including 6 experienced engineers. The company develops approximately 15–20 new models each year.
The development process includes:
Demand Analysis → Concept Design → Prototype Development → Detail Design → Structure Engineering → Sample Testing → Trial Production → Product Launch
This process allows product structure, functions, samples, and production feasibility to be reviewed before full-scale manufacturing.
Xingbu operates more than 30,000 m² of manufacturing space with approximately 200 production and engineering staff.
Current manufacturing resources include:
This production setup supports both regular production orders and new-product development projects.
Quality control covers incoming materials, production, and finished products.
Incoming materials and spare parts are checked against internal requirements, while nonconforming materials are rejected. During production, 4 in-process QC staff monitor manufacturing activities. Each finished-goods batch is inspected before being transferred into storage.
Xingbu's manufacturing systems are certified to:
Depending on the product model and destination market, applicable product requirements may include CE, FCC, ETL, RoHS, CB, GS, PSE, SAA, or KC.
Certification requirements should be confirmed according to the specific model, electrical configuration, and target country before order confirmation.
Xingbu manufactures personal wellness and care devices including head massagers, eye massagers, neck and shoulder massagers, foot massagers, leg massagers, and other related healthcare and wellness products.
Yes. Xingbu supports product development and OEM/ODM projects, including product configuration, sample development, branding, packaging, and mass production.
Depending on the product structure, selected functions, appearance, and tooling requirements, modifications can be evaluated during the product development stage.
At minimum, buyers should confirm product dimensions, weight, power supply, functions, accessories, packaging, target market, certification requirements, MOQ, and delivery schedule.
Sample availability and sample lead time depend on the selected model and whether customization is required.
Certification requirements depend on the product model and destination market. Applicable standards may include CE, FCC, ETL, RoHS, CB, GS, PSE, SAA, or KC.
If you are sourcing personal care devices for e-commerce, retail, distribution, or private-label sales, send us the product type, target market, estimated quantity, required functions, and customization requirements.
We can then match the product configuration with your intended application and confirm the available model, sample arrangement, certification requirements, production lead time, and commercial terms.
Jinhua Xingbu Technology Co., Ltd.

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